Abstract
After distinguishing a culture of peace from a consumer culture, elucidating the challenges of
finding peace in a consumer society and comparing consumer education to peace education, the
paper proposes potential synergy to be gained from merging aligned concepts from peace education
and consumer education so we can view consumer education in and of itself as a vehicle for peace.
It presents, for the first time, a novel approach to consumer education, framing it as a way to strive
for peace. Education about consuming (fact-based) and education for consuming (value- and
ideologically-based) are juxtaposed against peace through consumer education, drawing insights
from well-established approaches in peace education and sustainability education. Peace through
the consumer education process would lead people from being focused on their own self-interest to
being concerned for the welfare of others, other species and the planet - peace through
consumption.
Sue L. T. McGregor. (2011) Peace through consumer education: A Discussion Paper, Research Journal of Pakistan Home Economics Association, Volume-5, Issue-1.
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