Abstract
Gender based polarization among the people of different societies exists since
the time immemorial. It is reflected through attitude, behavior and discourse
of the humanity as a whole. Findings of various gender based studies reveal
that males were assigned with the tags of bravery and roles of active
performance whereas females were known by the name of frailty and assigned
passive roles in the walk of life. This study has focused on gender roles and
representations reflected in discourse of music. Items songs of the Bollywood
movies have been targeted on the basis of their popularity and Critical
Discourse Analysis (CDA) model of Fairclough has been applied for the
analysis of emerging terms in these songs. The study reveals that under the
significant influence of Bollywood social inequalities are reproduced,
represented and reinforced through popular music especially Item Songs.
The audience capture innate message in the musical discourse, which
implicitly suggests the acceptance of female roles in terms of social
performance at lower level under the influence of males. It is quite significant
to explore the patriarchal ideology in terms of its influence which causes
subordinations and creates a sense of inferiority among the females, and also
portrays them as inferiors and usable commodities.
Atia Anwar Zoon, Dr. Ghulam Ali Buriro, Muhammad Abdullah, Dr. Aazadi Fateh Muhammad. (2019) Gender Roles And Representations In Bollywood Item Songs: A Critical Discourse Analysis Of Emerging Terms, The Women - Annual Research Journal of Gender Studies, Volume-11, Issue-1.
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