Abstract
The study examines the role of mass media in promotion of mob violence in cities. Data was collected from a sample of 384 respondents from two major urban cities of Khyber
Pakhtunkhwa through a structured interview schedule based on Likert Scale. A Chi- Square
test was applied to ascertain association between mass media and mob violence. The non identification of mob violent perpetrator by mass media was found significantly associated
(p=.016) with mob violence while emphasis of media on sensitive issue has shown a non significant association (p=.080) with mob violence. Mass media can both; positively and
negatively, influence the intensity of mob violence. Media should play its positive role of
investigative journalism in the prevention of mob violence in the society.
Nizar Ahamd, Farhatullah, Shagufta Shah, Farman Ullah. (2014) Sociological Analysis of Mass Media Role in Promotion of Mob Violence (A Case Study of Two Selected Cities of Khyber Pakhtunkhwa), Pakistan Journal of Criminology, Volume-06, Issue-2.
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