Abstract
This research aims to analyze the demand on health care insurance of informal worker in the northeastern region of Thailand. Research data collect from 772 informal workers, which can be classified into 466 female and 308 male. Research results identify that average ages of respondents are 39 years with the average income at 5,887 Baht per month. Average household income is at 30,114 Baht per month. They have average education degree at vocational education. They work on the average of 60.52 hours per weeks. Average health care expenditure is 7,614 Baht per year per person. They mostly works as wageearner accounts for 28.63%, following by the workers who work at home, amounting for 19.56%; and selfemployed or freelance about 19.3%. The analysis of demand on health care insurance applies conjoint analysis to find out the demand on health care insurance. The result shows that the coverage of health care that include accident and operation is most selected with 26%. For the payment of health insurance, research results indicate that annual payment is most popularly chosen with 28%. Refer to insurance plan; it is interesting that most of informal workers choose to buy health insurance together with life insurance with 48%. Note to the payment for hospital room, food and health care service, it concludes that coverage of both inpatient and outpatient costs are most selected with 32%. Lastly, the rights of choosing insured hospital, respondents express the result that they choose to insured with public hospital with high percentage of 27%.
THITIWAN SRICHAROEN Assist. Prof Department of Economics, Faculty of Management Science Khon Kaen University, . (2014) Conjoint Analysis of Informal Worker Preference on Health Care Insurance in the Northeastern Region of Thailand, International Review of Management and Business Research, Volume 3, Issue 2.
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