Abstract
The motivation for this study is the performance of health campaigns in Balochistan. The government responds to health issues through social marketing campaigns that are what the study term ‘downstream’ social marketing initiatives. This is to misunderstand important connections in the processes of putting policy into action. For, although their initiatives are based on partnerships with planned outcomes, the partners are unsuccessful in delivery of partnership outcomes. Change in developing countries can be fostered at the grass roots by an attention to upstream elements of social marketing. The paper discusses the importance of community involvement during planning and decision-making. Then the research will show with the help of data how important cognisance of power relations and interdependency is for fostering change in a developing society like Pakistan. A qualitative case study approach was selected on the ground of scarcity of knowledge, given that there has been no research related to social marketing interventions in Balochistan, particularly to the concept of partnership, people and power relations. So, the research provided examples of narratives, each engaging with issues related to the partnership. The conceptual framework has been devised as five core concepts, with planning and decision-making processes absolutely central. Successful policy implementation, leading to change at the grass roots level, requires attention to the interdependence of people, power relations, partnership around planning and decision-making.
Dr Mir Sadaat Baloch, Mukhtar Bashir2. (2019) The Performance of Health Campaigns in Balochistan: The Importance of Community Involvement During Planning and Decision-Making., Balochistan Review, Volume 2, Issue 2.
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