Abstract
Social media is a tool that allows people to create and share different ideas, information and
pictures/videos. It is an online way of communication to develop interaction and collaboration
among people. Thus, social media might be changing the attitude and behavior of youth. It also
spreads awareness among people by creating different online pages and accounts for sharing their
agendas and information via these mediums. Role of social media in building the public
perception is being analyzed. The study also examines the role of Facebook and Twitter in
influencing political activism. It also intends to assess the level of empowerment due to
awareness through social media. Survey method was used as a strategy to collect primary data.
This study will enable us to understand the emerging role of social media in political activism
and significant role of the online social media in political change.
Ayesha Karamat, Ayesha Farooq . (2016) Emerging Role of Social Media in Political Activism: Perceptions and Practices, South Asian Studies, Volume 31, Issue 1.
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