This paper examines the impacts of the listing of index futures trading on spot market volatility, market efficiency and volatility asymmetric responses. To study the effects of the introduction of ... Read More

The purpose of this study is to investigate the impact of the leaders' change-promoting behavior on employees' readiness for change and whether the organizational culture mediates this relationship. A ... Read More

This study aims to test the feasibility of using a data set of 90-day bank bill forward rates from the Australian market to predict spot interest rates. To achieve this goal I utilized the applicati ... Read More

Online purchase, in the clothing industry of Pakistan, is currently extremely high. There are various factors that affect the brand trust of online consumers. This research is aimed to find the corre ... Read More

The purpose of this paper is to examine the determinants of brand equity of QMobile users. A random survey was taken using a systematic sampling of colleges and universities in a metropolitan city, K ... Read More

This paper attempts to study the impact of pre-specified set of macroeconomic factors on firms’ stock returns for nine nonfinancial sectors listed in Karachi Stock Exchange. The macroeconomic factor ... Read More

This paper examines how media exposure, self-esteem, and religiosity influence body image of Pakistan consumers. The underpinning of this study is based on Social Comparison Theory with two addition ... Read More


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