Pakistan enjoys pivotal position among energy-rich Central Asian States and Gulf countries. Export Promotion Zones (EPZs) are playing important role in the economic development of countries since th ... Read More
There is substantial literature and significant research that emphasize the relationship between emotional quotient and individual’s professional success. The idea, that positively exploiting emotio ... Read More
The stock market growth is interlinked with the economic growth and it is one of the most important pillar of the economy. The objective of this study is to examine the important determinants for th ... Read More
Customer loyalty significantly impacts upon the success of business organization and it is considered an important source of competitive asset. Earlier, researchers have studied the relationship of ... Read More
Leadership is a concept which has been explored, researched; and various theories have been developed on this concept. These theories have helped in achieving overall organizational efficiency. Pygm ... Read More
The change in market trends, of late, is marked by the growth of ‘brands’ for consumable items. Now, people prefer ‘branded’ products even for household use instead of random selection. Keeping in v ... Read More
This study examines the challenges of spreading network faced by Pakistani companies in different sectors. After establishing themselves in the domestic markets, firms exploit their competitive edge ... Read More
The progressive thought process initiated by the Progressive Writers’ Movement of South Asia encapsulates its very ideals of secular thought, politics of social realism, challenging the status quo a ... Read More
Pakistan was selected as a frontline state in the US-led war against terrorism for two fundamental reasons: at instant, the US wanted to isolate Afghanistan and Taliban breaking its alliance with Pa ... Read More
A value culture always plays a significant role in organization development. Although the contemporary business organizations are gradually realizing the importance of these values in enhancing orga ... Read More
Due to increase in adverse effects of changing lifestyle all around the globe, health consciousness is increasing among people resultantly the belief that healthy food intake is better than using me ... Read More
This study investigates and highlights the factors differentiating professional investors from retail investors, causing overall deficiency in overall investors’ knowledge about Exchange Traded Fund ... Read More
Every growing organization considers its human resource as the most precious and critical asset. Hence the importance of retention management in the organizations is very important. The world of ban ... Read More
The integrated marketing communication (IMC) is one of the important communication trend adopted by advertising and business organizations during last decade. This research is conducted to find out ... Read More
In Pakistan, where the competition is intense in almost all industries, professionals spend more time at work than official duty hours in order to survive the rapidly changing environment. This has ... Read More
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