Listening is the first and the most important language skill for the acquisition of language. Effective language teaching can enhance this skill. The researchers attempt to investigate the effects o ... Read More
The purpose of the study is to determine the relationship of organizational environment with the three dimensions of organizational commitment (affective, continuance and normative organizational co ... Read More
The conjugal life of Maggie and Brick is on the verge of collapse because the former is heterosexual and the latter is homosexual but Maggie leaves no stone unturned to save such a life. She has to ... Read More
Addiction is an inveterate, often reverting brain disease which causes compulsive drug use, in addition to harmful effects to the individual as well to those around the addicted one. Geographic loca ... Read More
The core purpose of this study was to assess the impact of educational status on poverty alleviation in Khyber Pakhtunkhwa. The major hypothesis developed for this study was that higher literacy rat ... Read More
The present paper deals with the impact of Tanda Dam located inKohat District on Agriculture land use and cropping pattern in Mouza Kalochanna. The study is based on two sets of data (2005-06 and 20 ... Read More
Present study was conducted to make a comparison among leadership processes and employee attitude in public and private sector organizations in the light of Likert’s System 1-4 Organizational Theory ... Read More
Working Capital Management has an overriding impact on a firm’s profit performance. However, the profitability of large firms, unlike small ones, might show a different degree of sensitivity to the ... Read More
Hyperreality is an important aspect of postmodernism. This article covers the sensitive issues, arising out of virtual situation. Jean Baudrillard’s concept of hyperreality will further help to inve ... Read More
This study aims is to understand and examine the customer based brand equity of private sector universities in Pakistan. The study is based on Aaker’s well-known conceptual model of brand equity. Da ... Read More
In Pakistan media is used in all forms: printed and electronic. In spite of the fact that the print media has been a part of the infotainment culture in Pakistan before the advent of electronic medi ... Read More
Adjustment in an alien culture is one of the major problems all over the world. It becomes more concerned when young people with less exposure, experience and knowledge go to other countries to seek ... Read More
The term ‘gender time poverty’ became a buzz word in the development debate after Ester Boserup’s publication ‘Women’s Role in Economic Development’. Since then gender issues are seriously taken int ... Read More
The purpose of this study is to investigate the use of the internet by faculty members for their academic activities and bring forth the key factors influencing their utilization of this technology. ... Read More
The twentieth century intellectual and historical processes like deconstruction and decolonization have repudiated centuries held myths of universality, originality and ahistoricity of the texts. Th ... Read More
Corporatization and branding of the world seem to be a relatively new phenomenon for many people. However, they have been present for quite some time. The only difference could be found in their imm ... Read More
It is a fact universally acknowledged that humankind struggles to live an honourable and happy life. However, the concept of happiness and honour varies from person to person; community to community ... Read More
Antonio is a Christian merchant, who in spite of his hatred for the Jew Shylock asks him to lend him money. Shylock reminds him of how he curses the Jews and yet he asks for his money. To this, Anto ... Read More
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