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This article analyses the concept of soft power and outlines recommendations for Pakistan to strengthen its global soft power image. The article is built around genesis of the concept, its relevance and importance in today‟s world, followed by a study of contemporary models to draw relevant lessons.

Dr Hassan Jalil Shah, Col. Qaiser Ajmal Khattak, Dr Saman Attiq. (2016) Soft Power and its Efficacy: A Case Study of Pakistan, IPRI Journal, Volume-16, Issue-2.
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