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The variety of cleaning agents in the market is huge and a consumer may have difficulties in making a choice. The aim
of this research was to find out what young adults think about cleaning agents. The material was collected from Finnish
and British university students who wrote down their thoughts about cleaning agents. Four themes were emphasized in
the writings: marketing, technical factors, lifestyle and knowledge. The young adults’ attitudes were largely
unanimous, whether or not the respondents had studied cleaning issues. However, the British respondents emphasized
safety issues, while the Finnish students emphasized environmental themes. The knowledge which the students desired
concerned the basics of cleaning regardless of the respondents’ background.
Marja Aulanko. (2007) Attitudes of Young Adults Towards Cleaning Agents , Research Journal of Pakistan Home Economics Association, Volume-1, Issue-1.
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