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The purpose of the research study was to know
about the teenagers shopping practices related to
their clothing. The research was conducted in the
Gulshan town of Karachi through a convenient
sample of 150 (75 boys and 75 girls) teenagers.
Several aspects of teenagers (boys and girls)
shopping were examined and compared: they enjoy
shopping or not, factors affecting their shopping,
factors they consider while buying, whom they shop
with, what are their views about shopping of the
teenagers and from where they prefer to shop? The
results revealed no difference between boys and
girls; they both are very keen for their personal
shopping and are affected by fashion and media.
They need opportunity to shop for themselves
according their own choice. In view of other
researches it is concluded that Teenagers are the
fastest growing population and they must be given
the opportunity to shop for themselves according to
their own choice.
Sana Anis Dayala . (2007) Teenagers Shopping Practices, Research Journal of Pakistan Home Economics Association, Volume-1, Issue-1.
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