تلخیص
This research explores the efficiency of realistic job preview (RJP) in
Pharmaceutical Industry of Pakistan. The role of pharmaceutical
industry in the economy of Pakistan is very important. The industry
faces high rate of employees’ turnover, competition and talent
management issues. Professional, competent, qualified and talented
employees are the key asset for the industry. Realistic Job Preview
(RJPs) is a component of hiring process in which job candidates are
oriented with all negative and positive aspects of the position.
Candidates have a choice to accept or reject the job offer. The main
objective of conducting RJPs is to retain talent, reduce employees’
turnover and to save various costs associated with hiring of employees.
In this qualitative research, data was obtained through semi-structured
interviews. The study was built on the theoretical framework of social
exchange theory. The study explores the contextual account of nature of
realistic job preview as recruitment tool. The research design was
qualitative and interpretivist approach was used. Population included
all HR professionals working in pharmaceutical processing units
located in Lahore, Pakistan. Convenient non-probability sampling
method was used. Thematic analysis was conducted to analyze and
explore the qualitative data to capture various themes. The research
study concluded that effective RJP produces motivated, well mannered
and productive employees. Motivated employees react in positive ways.
Motivated employees exercise mature, socially responsible and can-do
attitude. Effective RJP provides role definition and clarity, helps new
job candidates, reduce turnover rate and increases job satisfaction.
Asmat Nawaz Khattak, Sumaira Rehman, Chaudhry Abdul Rehman. (2014) Realistic Job Preview (RJP): It’s Efficiency in Recruitment in Pharmaceutical Industry of Pakistan, Abasyn Journal of Social Sciences, Volume-07, Issue-1.
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