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Research seeks to determine the extent of depersonalization and personal accomplishment of Business Process Outsourcing industry workers with varying motivational needs. For the study Ray-Lynn "AO" Scale (Ray, 1974), Affiliative Tendency Scale (Mehrabian, 1976), and the Improved Directiveness Scale (Ray & Lovejoy, 1988) were used to measure the need for achievement, need for affiliation, and need for power respectively. Maslach Burnout Inventory (Maslach & Jackson, 1986) has been used to assess the level of burnout. Business Process Outsourcing (BPO) industry workers reported high level of depersonalization and medium levels of personal accomplishment. However, depersonalization and personal accomplishment varied with varying motivational needs. More importantly, both trends were found to be gender sensitive. Implications are drawn for the management of BPOs to assess the motivational needs of candidates during recruitment to prevent burnout.
Vandana Sharma, Shama Lohumi. (2010) Burnout in Relation to Motivational Needs of Workers in Business Process Outsourcing Industry, Pakistan Journal of Psychological Research, Volume-25, Issue-1.
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