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The study examined the effect of the process of commitment,
escalation of behaviour, and incentive on the energy conservation
behaviour; including the role of informational feedback in this
process. Pretest-posttest, control group design was utilised.
Experimental Group I was persuaded to make a commitment by
signing a form to conserve their electric energy consumption in a
successively 3-stage process and to reduce their electric
consumption respectively by 5, 10, and 15 per cents. For
Experimental Group 2, the process was same except for the
informational feedback given to the participants in each stage for
their conservational behavior in the previous stage. Experimental
groups reduced their electric consumption significantly more than
control group. Feedback had nonsignificant effect on the
conservational behavior in this process.
Hamid Gorgani, Aboulghassem Nouri, Hossein Molavi. (2008) The Process of Commitment, Escalation, and Incentive Yields Energy Conservation, Pakistan Journal of Psychological Research, Volume-23, Issue-2.
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