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This study seeks to address gender-related and other
major problems women businesspersons encounter in
major cities of Sindh province. Drawing upon qualitative
data gathered through focus group discussions, this
study contributes important findings in the area of
women entrepreneurship. Empirical evidence suggests
gender discrimination prevails irrespective of big and
small town across the study areas. Immediate family
members such as husband or brother in the name of
culture, family-name and honour resist women engaged
in business. Study also provides policy recommendations
for government authorities, family members, friends and
relatives how to motivate women to do business and seek
empowerment and motivation. Also, study suggests that
successful women need to come forward to present
themselves as role models for women in business.
Farah Lalani, Samina Abbas Khokhar, Yasmin Perdesi, Jamshed Adil Halepota. (2012) Gender Issues With Women In Business: A Qualitative Study From Sindh Pakistan, , Volume-04, Issue-1.
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