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Analyzing the genre of websites helps in understanding the minimum requirements expected out of that particular virtual space. The idea of understanding the structure and content of a well-established e-commerce website is particularly important for those who are relatively novice in the field. For this purpose, the current study investigates how a popular Pakistani clothing brand has constructed its website by keeping its potential users in forefront. The theoretical framework comprises of genre-based approaches of Swales (1990) and Bhatia (2014). Moreover, the investigation outlines how genre-based studies help in understanding the meaning-making processes prevalent in the minds of the creators of that genre. The study also compares and contrasts the studied website with other similar websites to provide an overall comprehension of this sub-genre in particular.

Fizza Farrukh, Wasima Shehzad. (2019) Exploring Structure and Content: Genre Analysis of a Pakistani Clothing Brand Website, Putaj Humanities And Social Science, Volume-26, Issue-1.
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