مقالے کی معلومات
جلد
شمارہ
مقالے کی قسم
زبان
تلخیص
The main purpose of the current study is to examine the impact of three business processes
expenditures i.e. research & development (R&D), advertising and training & development
(T&D) on firm’s perceived financial performance in developing country like Pakistan. Majority of the previous researches in this area have been done in developed countries so there is a
need to conduct such a study in a developing country like Pakistan. The current study tries to
make an in-depth investigation into the impact of R&D, advertisement and T&D on perceived
financial performance of a firm. The sample consists of 200 respondents from two industries
of manufacturing sector i.e. pharmaceutical and cement industry. The study results are based
on primary data which is been collected through the questionnaire. The study has made use of
different statistical tools in order to substantiate the hypotheses been derived and these tools
include descriptive statistics, correlation and regression analysis. Results indicate that 32% of
variance in a firm’s financial performance is due to the three independent variables. The study
is beneficial to top management to increase their investments in these functional competencies
to raise their performance as some of the firms in developing countries have the perception
that amount invested in these areas are the expense so this study is helpful to change this
perception.
Faid Gul, Rabia Umar. (2017) Perceived Financial Viability of Employees Training & Development, Advertisement and Research & Development for a Firm, Journal of Independent Studies and Research-Management, Social Sciences and Economics, Volume-15, Issue-2.
-
Views
594 -
Downloads
41