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Marketing professionals are under a great deal of stress due to many antecedents of stress
such as overload, role ambiguity, role conflict, responsibility, participation, etc. The stress
badly affects the physical, cognitive and behavioural health and also effects professionalism
as well as person’s consistency in the environment and acceptance to change .The outcomes
of stress is also seen on work performance. This study examines the relationship between job
stress and work performance by using (n=3200) data of marketing professionals, designated
as managers and assistant managers in multinational companies working in Pakistan. The
data obtained through questionnaire and analysed on percentages. The comparison of the
level of stress and performance showed that out of respondents who had low stress 58.33%
were performing at a high level as compared to the 70% respondents who had high stress but
their performance was low. The difference between the above two percentages was 11.67 %
which supported the hypothesis. The results showed that job stress significantly reduce the
performance of an individual. The results also suggested that organization should plan to help
the employees in coming out of stress.
Dr. Sadia Ayaz, Dr. Sabahat Alamgir, Muhammad Salar Arif Khan. (2017) Job Stress and Work Performance of Marketing Professionals, Journal of Independent Studies and Research-Management, Social Sciences and Economics, Volume-15, Issue-1.
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