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This article focuses on the priorities and selection criteria
employed by the young customers who are the consumers
of today and prospective buyers in future. The students
from the leading institution of Pakistan (University of
Management and Technology (UMT)) based in Lahore,
are selected for this study representing the young
customers. A sample of three hundred respondents (66%
male and 34% female) out of three thousand total
populations was selected. The analysis of their responses
relied on 23 factors (16 for general banking and 7 for
Islamic banking) extracted from the relevant literature,
interviews with banking experts, and college students. The
findings reveal that major factors determining the
priorities and selection criteria of a bank’s are: better
services or speed of transaction, friendliness of staff,
ATMs, locality convenience, reputation, and low services
charges. In case of Islamic banking, the respondents show
full confidence on its competitiveness. They also show
strong desire to open accounts with Islamic banks and to
make their contribution in its progress.
Ahmad Kaleem, Rahmatullah. (2005) A Study of Young Customers’ Preferences for Bank Selection in Pakistan , Journal of Independent Studies and Research-Management, Social Sciences and Economics, Volume-03, Issue-1.
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