This study explores the institutional role of the All Pakistan Newspapers Society (APNS) employing the
methodology of document study and survey to collect the relevant data from media professionals. The
paper finds that APNS as the main organization of newspaper publishers in Pakistan, only apparently
seems to be committed to the cause of press freedom and maintenance of high professional standards
in the country. The APNS’ best efforts were seen only to safeguard the financial interests of the
newspapers in case a government tries to introduce a new tax or whenever the APNS wants
government to raise the rates of govt. advertisements for newspapers. Not only this, the APNS has also
kept mum over the violation of labour laws by its member organizations i.e. large media houses in the
newspaper industry.