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This study aimed at exploring the perceptions of students about the influence
of two factors; Parents’ Guidance and Social Media upon the students’ academic
performance at university level. This research employed quantitative method of
research by collecting data through cross-sectional survey applying convenient
sampling technique. Data was collected by administering survey questionnaire among
sample of 240 students of social sciences disciplines of The Women University Multan
and Bahauddin Zakariya University. While analyzing the statistical data, one way
ANOVA and Pearson Correlation were applied in order to explore the influence of the
different factors upon the students ’academic performance. The findings of the study
indicated there is a statistically significant difference of all the factors i.e. Parents’
Guidance and Social Media with respect to the demographic variable of Parents’
education. The results also showed that there is a significant correlation among all
the influencing factors; Parents’ Guidance and Social Media on the p value with
respect to the students’ academic performance.
Dr. Hina Munir, Kiran Khadim, Rehana Mansha. (2020) An Investigation into the Factors Influencing Students’ Academic Performance at University Level, Orient Research Journal of Social Sciences, Volume 5, Issue-2.
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