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Social Media has become the most effective medium of communication recently. Almost anyone with access to internet can raise their voice, share their opinions and pictures. A lot of the issues pertaining our society have been successfully highlighted through the power of social media. Where the use of social media has been extremely beneficial, there are also some things that are highly threatened by its misuse. One of them is our social values, language, culture and literature, which are at high risk. Fortunately, some people individually and as institutions have taken steps to preserve our culture in this regard. Notably, Majid Bhurgri center for Language Engineering is a highly appreciable step taken by the Culture Department, Govt. of Sindh.. The importance of Sindhi Folklore in the growing age of Social Media has been analyzed in this paper. Impacts of Social Media on Sindhi Language specially on Sindhi Folklore, Save Sindhi Folklore Movement, and the importance of Folklore has been highlighted in this article.

Dr Kamal Jamro. (2018) Social media, Sindhi language and Folk Literature, Karoonjhar Research Journal, Volume 18-19, Issue-2.
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