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This study titled “Factors influencing police image in public” explores university student‟s perception regarding police image in the light of their own experiences, knowledge and observations. The sample size was determined with the help of Sekaran table (Sekaran, 2003). University students of final year from faculty of social sciences of Kohat University of science and technology were selected as respondents of the study. Total population of the above mentioned groups of respondents was 213, out of whom a sample size of 138 was selected. Data was collected from the above sample group through a structured questionnaire by using Likert scale. Sample comprises both male and female respondents and proportional allocation was made through stratified random sampling. It is found that most of the respondents viewed police as corrupt and considered police personnel as biased. Less use of advanced technology was considered as barrier in police performance. The study concludes that police image in the public has been distorted due to their inefficiency, culture of corruption, lack of accountability, lack of training and low salaries. The study suggests that for better image in the public, the police force needs to be reformed on modern lines. There should be proper check and balance on police personnel while misusing powers. More and more incentives, better training and quality education should be provided to police for improving their image in the public.

Farhat Ullah, Sajjad Hussain, Hamid Alam, Zia Ullah Akhunzada. (2016) Factors Influencing Police Image in Public (A Study of University Students Perception in KPK Pakistan), Pakistan Journal of Criminology, Volume-08, Issue-3.
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