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The sole purpose of this research is to highlight the linguistic behaviour of Pakistani children after watching Hindi animated cartoons. This research covers the detailed area of the selected research which is covering the effects of Hindi language promoted by our media and cable transmission of Hindi animated cartoon and in what manner that language is influencing the mother tongue i.e. Urdu language, of Pakistani children. Also shows how the parents of these children perceive these effects of these Hindi animated cartoons on their children. A triangulation method of data collection was used to collect data from the students of 6 pre-school (3 from elite class and 3 from middle class) of age 3-6 and the parents of the same randomly selected children of pre-school with the help of 2 types of questionnaires, one is close-ended questionnaire with some discussion along with the open-ended questionnaire which was dealt non-verbally and the second questionnaire is a list of some questions asked from the same randomly selected children along with an image chart, which is in a recorded form attached with the research via DVD. Both the questionnaires were dealt quantitatively and qualitatively as well. This study may contribute to an understanding of these Hindi animated cartoons on the basis of those changes which are occurring on lexicographical level in children which is shown in the analysis came out with the help of survey. This paper may be helpful for both parents & teachers to understand the nature, reasons and remedies for the lexical variations appearing in their children’s language after watching Hindi animated cartoons and how these variations can be avoided in future.
Hulba Aziz, Syed Kazim Shah. (2017) The Effect of Hindi Animated Cartoons Causing the Language Change in Pakistani Children – A Socio-Cultural Approach of Ideology, Journal of the Punjab University Historical Society, Volume 30, Issue 2.
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