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The purpose of this paper is to answer the relationship between technology, organization, and environment, and the intention factors to adopt Halalan Toyyiban Risk Management Plan (HTRMP). The strongest factor will come out from this research which supports the intention to adopt halalan toyyiban risk management plan among food manufacturers SMEs in Malaysia. 120 samples of halal food manufacturer SMEs in Malaysia was used. The method used is a quantitative approach and using SEM-PLS to analyse the scientific data. The hypothesis of this research is to find the relationship between technology, organization, and environment and intention to adopt HTRMP, halal awareness as mediator. The results find that there are four positive relationships which were compatibility in technology, Organisational readiness and expected business benefit in the Organisation, and halal market in the environment are four criteria that have a favorable link with the intention adopt HTRMP. Compatibility also found as the most influential determinant for HTRMP adoption among food manufacturers SMEs. The data were collected during halal food events, Halal Festival (Halfest) and Selangor International Business Summit in Malaysia. The sample size is small. Findings can supervise the authority in successfully enhancing the application of HTRMP among food manufacturers in Malaysia. The food manufacturer can comply HTRMP accordingly with its benefit. The benefit of this research is to improvise the application of HTRMP among food manufacturers in Malaysia to increase and maintain the quality, safety and halal of their food products. Due to that HTRMP is lack study in halal management research from the previous journal.
NURSHAHIRAH SALEH, IRWAN IBRAHIM. (2021) Intention Factors of Adoption Halalan Toyyiban Risk Management Plan: Between Technology, Organizational, Environment and Halal Awareness as Mediator, International Review of Management and Business Research, Volume 10, Issue 3.
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