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Any successful change begins by answering one of the basic questions about change: Why? It is human nature to want to understand the reasoning behind an action or a required change. Change is often hard, complicated and complex process. Leading successful change in other people and across whole organizations requires new things and new tools. The ADKAR model is a valuable framework for organizational leaders, change managers and project managers to effectively lead a wide variety of changes. The lens of ADKAR reveals both key concepts that influence successful change actionable insights for implementing these concepts

HOVHANNES ANGTYAN. (2019) ADKAR Model in Change Management, International Review of Management and Business Research, Volume 8, Issue 2 .
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