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The objective of this study is to identify the impact of advertising campaigns on the selection of candidate for election. An analytical descriptive style was used to achieve this goal. A questionnaire was designed as a tool to collect data. There were (32) questions in the questionnaire. The returned were (568) valid copies of the questionnaire, for a response rate of 87.38 %. The sample is derived from the population. A proper sample of (650) voters received the questionnaire. The study results indicate impact existence for advertisement campaigns on voters' elections for the electoral candidate. The study found that is advertisement campaigns through Television came in the first degree in impact on electing electoral candidate, with an average (4.470) which is greater than the average of the measurement unit (3) and the value of test-t (62.055) which is greater than the tabular value (1.96), and the value of Sig. is (0.0) which is less than (0.05). This indicates that there is an impact of advertising campaigns through Television on the choice of the electoral candidate.
MAHMOOD JASIM ALSAMYDAI, RUDAINA OTHMAN YOUSIF. (2018) The Impact of Advertising Campaigns on the Selection of Candidates for Election, International Review of Management and Business Research, Volume 7, Issue 2.
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