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The exploratory study examines the motives behind the usage of blogging activity in different domains and the impact of demographic factors like gender and marital status on its usage. A questionnaire was used to collect the primary data from the respondents. Data was collected from two hundred and fifty-two respondents residing in and around Bengaluru, Chennai and Jaipur in India. The collected data was analyzed with the help of statistical tools. The study revealed that blogging provided a platform to share information and views as the respondents revealed that blogging helps them to give opinions, share thoughts and feelings, display creativity, help and inspire others. Blogging helped self-improvements/ selfdevelopment by providing, hair tips, health tips, cooking tips. Blogging as a source of information helped to make better destination choices before travelling, get reviews and feedback of car rental services, on hotels before making travel plans, availability of different organic foods and their benefits. Blogging also provided up-to-date national news, international news, regional news and technical information regarding different gadgets. Significant differences were noticed among the male and female respondents in nine out of the thirty- four variables on which the test was applied and among married and single respondents, significant differences were noticed in three out of the thirty-four variables on which the test was applied. The research has explored motives for blogging in different domains which would provide ample opportunities to business entities and their marketing teams to design their marketing strategies more specifically to ensure that they can not only keep track of their customers and retain them but also try and acquire new customers.
Dr. SHIVAKUMAR KRISHNAMURTI, Dr. RUCHI AGARWAL. (2018) Exploring the Different Motives of Blogging Behavior: Do Gender and Marital Status Impact These?, International Review of Management and Business Research, Volume 7, Issue 2.
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