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The core objective of the study is to check the effect of market uncertainty (market dynamism and market complexity) and strategic feedback systems on emergent marketing strategies (7ps) & performance in Pakistan. The variables used in the study are Market Dynamism, Market Complexity, Strategic Feedback System, Emergent Scope of Marketing Strategic (7ps) and Marketing Performance. The study was conducted by the help of questionnaire made from interviews of strategic marketing managers of national and international firms in Pakistan. The Likert 7-scale questionnaire is used. 69 questionnaires were successfully returned. Results of the study are: Market Dynamism affects emergent scope of price and people. Market Complexity affects emergent scope of product, distribution, promotion and people. Strategic Feedback System affects product, price, place, promotion, process and physical evidence. Emergent scope of product, price, place, promotion, people, process and physical evidence affect Market Performance. Strategic Marketing Managers should focus on the above significant marketing mix while formulating Marketing Dynamics, Marketing Complexities and Strategic Feedback System. Marketing mix should be designed with particular focus on performance of market.
AWAIS TARIQ. (2013) The Effect of Market Uncertainty and Strategic Feedback Systems on Emergent Marketing Strategies & Performance in Pakistan, International Review of Management and Business Research, Volume 2, Isuue 3.
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