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Corporate Social Responsibility as a Recruitment Strategy by OrganisationsThe success of any organisation largely depends on the quality and quantity of human resources it possesses. Also, what often explains the competitive advantage an organisation has over its rivals is the quality of talents that it has been able to attract and employ. This has made it imperative for organisations to keep attracting the right quality of candidates that will strengthen its competitive position. The process of attracting quality candidates has been made even more difficult with shortages recorded in the market for labour which possesses highly technical skills. This paper explores Corporate Social Responsibility (CSR) as a tool for enhancing organisational attractiveness to job seekers. The approach is to survey relevant literature on this subject. The paper concludes that CSR can be used as a powerful tool to attract the right calibre of labour and strengthen an organisation’s competitive advantage.
ODUMERU JAMES ADETUNJI, IFEANYI GEORGE OGBONNA. (2013) Corporate Social Responsibility as a Recruitment Strategy by Organisations, International Review of Management and Business Research, Volume 2, Issue 2.
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