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This study is conducted to determine consumers’ interaction expectations, behaviors and differences between them in social media. By this way important information is provided for the sake of understanding consumers’ expectations from firms about this new communication channel. In this context, descriptive analyses were employed with obtained primary data which is gathered through a survey made with the students of Faculty of Economics and Administrative Sciences of Kirikkale University. Frequency, correlation and factor analyzes are conducted with gathered data and results are interpreted. According to the findings, it is seen that although college students interact with companies rarely, they have high level of interaction expectations. Suggestions were made at last.
TULIN DURUKAN, IBRAHIM BOZACI, A. BUGRA HAMSIOGLU. (2013) Determination of Interaction Expectations of Consumer with Firm through Social Media: A Field Research with Kirikkale University Students, International Review of Management and Business Research, Volume 2, Issue 2.
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