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This study investigates the HIV/AIDS coverage in the selected newspapers. The premises
of the study depend upon the fact that informing public about any social issue that effects
people’s life is among one of the fundamental functions of media, such as HIV/AIDS is
one of prime importance. In this study two most prime newspapers of Pakistan Daily
Jang and Dawn were analyzed. This paper adopted two approaches for investigation one
is content analysis, and another is discourse analysis. The content analysis was used to
determine the frequency of HIV/AIDS content coverage. Discourse analysis was used to
determine consciousness of these newspapers on covering HIV/AIDS stories with correct
language and terminologies according to the given media guideline of UNICEF. Total
368 editions from 1st July 2017 to 31st December 2017 were sampled for the study. The
result of the study indicates that newspapers have severely underestimated the severity of
HIV/AIDS. The coverage given by newspapers is dissatisfactory. Selected newspapers
used inappropriate terminologies and language in the stories which shows negligence of
newspapers regarding HIV/AIDS issue.
Fatima Kiran, Sadia Mahmood. (2019) ASSESSING ROLE OF NEWSPAPERS IN CREATING AWARENESS OF HIV/AIDS IN PAKISTAN, Journal of Social Science and Humanities, Volume 58, Issue 1.
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