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This research shows the importance of manifestoes as campaigning tool of political parties in general election 2013. This research is conducted in mix method by document analysis, a survey from voters and interviews of political organizers of political parties in Lahore, due to lack of time the campaign strategy of PML-N is selected here as case study. it is found that only 52% PML-N’s voters were inspired by manifesto of party.
Ishtiaq Ahmed,, Muhammad Ishaq,. (2018) Manifestoes Importance in Election Campaign in 2013, Journal of Politics & International Studies , Volume 4, Issue 1.
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