تلخیص
This paper analyses the contents and role of Voice of America (VOA)’s Pashto language broadcast service Deewa radio as a tool of United States’ public diplomacy. For this purpose, I analysed and reviewed the different contents of Deewa Radio in order to examine how effective this radio service is in the U.S. public diplomacy efforts. I have conducted interviews with media professionals, who have reviewed Deewa Radio’s programs for the Broadcasting Board of Governors (BBG), to know their opinion about the broadcast and its contents. I listened to Deewa Radio’s broadcast over a period of four weeks and then interviewed the respondents. My findings include the following. Being interactive, Deewa Radio has local relevance and has developed a sense of ownership among the local people. However, by not discussing issues which do not reflect good on the U.S. image but are important for the local people has made the listeners suspicious of the broadcast’s intentions. Deewa Radio has a great potential which needs to be exploited for the interests of the people of Pakistan/Afghanistan border region which has become all the more important for global peace.
Dr. Faizullah Jan, . (2015) International Broadcasting as Component of U.S. Public Diplomacy (A Case Study of Voice of America’s DEEWA Radio, The Dialogue, Volume 10, Issue 2.
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