تلخیص
This study by using structural equation modeling empirically determine
thesignificant effect of corporate environmental ethics on trading
behavior via incorporating the mediating role of corporate reputation
and CSR belief. The cross-sectional data was collected from multiple
respondents who remain engage in stock purchasing and selling at
Pakistan Stock Exchange. The convenient sampling technique was used
to determine the appropriate sample size. The empirical results of this
study demonstrate that corporate environmental ethics of organizations
remain positively and significantly associated with perceived corporate
reputation and CSR belief. The statistical analysis also indicates that
corporate environmental ethics significantly impacts individual
investor’s trading behavior. The findings of the study suggest that
corporate environmental ethics not only affect investor’strading
behavior, but also spur perceived corporate reputation. Perceived
corporate reputation postulates competitive edge and significantly
affects the decision making behavior of investor’s. The findings of the
study advocate that companies listed on Pakistan stock exchange
should pay more attention to corporate environmental ethics because it
is prudent to determine the level of corporate reputation and trading
behavior of individual investor.
Muhammad Naveed, DR. SarwarZahid, DR. Taqadus Bashir. (2019) How Corporate Environmental Ethics (Non-Financial Information) influence Individual Investor’s Trading Behavior? Mediating Role of Corporate Reputation and Corporate Social Responsibility Belief, , Volume 13, Issue 2.
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