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The study analyzes students’ attitude towards use of e-learning in higher education in Pakistan. The study was based on the Technology Acceptance Model (TAM).The study was mixed method and sequential explanatory. Questionnaire and semi- structured interview was used to gather the data. Stratified simple random and purposive sampling techniques were used. The sample was consisted of 2180 participants (2160 students and 20 IT specialized teachers).The findings exposed that male students showed more positive attitude towards e-learning in Pakistan in comparison with female students. Technology Acceptance Model (TAM) has effectively determined students’ attitude towards e-learning. One can fairly suggest if the Government provides financial support, development of IT infrastructure and facilitation by electronic media and resources, than students’ attitude towards e-learning will be more positive

Faiza Rafiq, Dr. Shafqat Hussain , Dr. Qaisar Abbas. (2020) Analyzing Students’ Attitude towards E-Learning: A Case Study in Higher Education in Pakistan, Pakistan Social Sciences Review, Volume 4, Issue 1.
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