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With the expansion of Cable Television service to much of the nation over the past six years, concern has grown about the Cable TV watching habits of the youth in Pakistan. This study is aimed at collecting precise data to analyze the "opinion", preferences and requirements of the youth in Lahore regarding their Cable TV watching habits. The results can be generalized over the young population of Pakistan. For this purpose, students of both genders of different colleges and universities have been contacted so that people belonging to all sections of the society can be reached. From the 300 respondents in totality the results show that young people only acquire entertainment from the cable TV and not any productive motive is behind the reason of "liking" cable TV, yet they wish to have access to only those selected channels that do not promote immorality and untraditional indecency.

Anjum Zia. (2005) Cable Television Watching Habits of the Youth in Pakistan, Journal of Research ( Humanities), Vol XLI, Issue 1 .
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