Abstract
The purpose of this research aims at investigating the effects of
social media on teachers’ performance in Pakistan. The
quantitative approach is used for the collection of data from the
sampling subjects working in Pakistani universities. Some 300
participants filled the formal questionnaire. Five-point Likert
scale is used for items measurement. Respondent’s data were
analyzed on SPSS 20 version and SEM was applied to test the
model on AMOS. The data reported higher reliability index
above 0.7 and ranged to 0.96. The results of structural equation
modeling depicts goodness complies with acceptable limits and
strength of relationship amongst the variables was significantly
strong. Social media can be instrumental in enhancing the
performance of teachers. Educational programs are launched
and designed on social media and networking sites, this will
reduce the communication gap breaks barriers and ease the
accomplishment of organizational needs, and also it will help to
solve problems during socialization.
Sajid Rahman Khattak, Saima Batool, Zafar Saleem, Kousar Takrim. (2016) Effects of Social Media on Teachers’ Performance: Evidence from Pakistan , The Dialogue, Volume 11, Issue 1.
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