Abstract
The Sports industry has played a vital role in the economy of Pakistan. The recent high failure
rate of small and medium businesses in the sports sector has necessitated the need to identify
strategies that will help to improve their performance. The primary objective of this study is to
establish the level of entrepreneurial orientation of small and medium enterprises in the sports
sector of Pakistan. Simple random sampling method was used to gather 153 usable
questionnaires from small and medium businesses in Sialkot, Pakistan. An exploratory factor
analysis was conducted to determine the validity of the measuring instrument. Cronbach’s
alpha coefficients were calculated to assess the reliability of the measuring instrument. Multiple
regression analysis was performed to analyze the hypothesized relationships. The results of this
study have shown that the dimensions of entrepreneurial orientation (i.e., pro-activeness,
innovativeness, and competitive aggressiveness) have a significant positive influence on the
success of the business, whereas the dimensions (i.e., autonomy and risk-taking) have no
influence. The study has implications for both researchers and small and medium business
owners.
RANA ZAIN UL ABIDIN, ABDUL RAHIM B OTHMAN, LILY JULIENTI ABU BAKAR. (2015) EVALUATING THE EFFECT OF ENTREPRENEURIAL ORIENTATION ON SME’S PERFORMANCE: A STUDY OF SPORTS INDUSTRY PAKISTAN, Paradigms , Vol 9, Issue 1.
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