Abstract
In this paper the authors identify and
investigate the key factors which influence
intentions to purchase passenger cars among
consumers in Pakistan. A questionnaire was
developed to check the significance of these
key variables identified from previous
studies, especially those conducted in the
context of automobile purchasing in Asian
countries. Faculty members from universities
of two major cities in Pakistan were selected
at random as respondents for this study. The
findings of the study will be useful to both
managers in the auto industry as well as
policy makers. It will help managers in the
auto industry to gain a better understanding
of consumer intentions and identify the
factors which influence them. Policy makers
in Pakistan’s auto sector would benefit from
the insights of this study when developing the
long overdue Auto Policy. Analysis of the
data collected has revealed that the three key
factors identified from studies in other Asian countries are also relevant for Pakistani auto
consumers.
SYED NAVEED ALTAF, NOOR AZMI HASHIM. (2016) KEY FACTORS INFLUENCING PURCHASE INTENTIONS TOWARDS AUTOMOBILES IN PAKISTAN, Paradigms , Vol 10, Issue 1.
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