Abstract
Entrepreneurial orientation, market
orientation, and network ties are considered
as separate antecedents for performance of
enterprises in the developing countries of
like Pakistan. Majority of the researchers
have highlighted that access to finance is
the only main issue behind poor
performance. The performance of Micro
and Small Enterprises (MSEs) is affected
because most of the entrepreneurs ignore
Market Orientation (MO), Entrepreneurial
Orientation (EO), and network ties. The
impact of entrepreneurial and market
orientation differs on the basis of network
ties. This research is to identify the
moderating effect of network ties on the
relationship between EO, MO, and
performance of MSEs. For collection of
data, a structured questionnaire was
adopted. This study employed Smart PLS 3
for analyzing the relationship between EO,
MO and performance of MSEs. The
research concluded that network ties have a
significant moderating impact on the
relationship between market orientation,
entrepreneurial orientation, and
performance of MSEs in Pakistan.
MUZAFFAR ASAD, MOHD NOOR MOHD SHARIFF, MUHAMMAD HAROON HAFEEZ . (2016) MODERATING EFFECT OF NETWORK TIES ON THE RELATIONSHIP BETWEEN ENTREPRENEURIAL ORIENTATION, MARKET ORIENTATION, AND PERFORMANCE OF MSES, Paradigms , Vol 10, Issue 2 .
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