Abstract
Due to rapid innovations and digital development, this world has
become a global village. Digital media is significant source of
information and communication. Youth is heavy consumer of digital
media. Frequently access to digital media without any boundaries
imposes various effects. The basic aim of current research study is to
know the effects of digital media on cultural values of male university
students. Youth acts as symbolic representation of any society and to
assess any cultural elements, university is the best place where freedom
of gender brings significant changes. The Current study was conducted
in public sector universities of Punjab Pakistan. It was survey based
study and data was collected from 1300male students. Study was
historically theme of “Social Learning Theory” and “Uses and
Gratification Theory”. The study revealed that digital media has
captured almost all the factors of life of students and proved itself vital
part of lives. Furthermore, digital media is source of importing foreign
culture and fading local culture among the youth of Pakistan.
Ghulam Safdar, Abdul Wajid Khan. (2018) EFFECTS OF DIGITAL MEDIA ON CULTURAL VALUES OF MALE UNIVERSITY STUDENTS OF PUNJAB, PAKISTAN, Pakistan , Volume 54, Issue 1.
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