Abstract
With the rise of global competition, organizations must acquire
new knowledge and enhance their capabilities in response to
fast changing market requirements. In international markets,
organizations can gather knowledge from both internal and
external sources; however, few existing studies explore this
topic in detail. This study employs organizational learning
theory and differentiation strategy theory to formulate a new
organizational learning-differentiation strategy- perceived firm
performance theoretical model concerning firms operating in
the textile sector. This research explores the moderating role of
differentiation strategy in the relation between organizational
learning and perceived firm performance and effect of
organizational learning on differentiation strategies, and
perceived firm performance, as well as the impact of
differentiation strategy on perceived firm performance. The
model was tested using of 300 Pakistani textile firms operating
in a variety of host markets. The empirical results indicate that
perceived firm performance is significantly affected by
organizational learning (explorative and exploitative learning)
and differentiation strategy (innovation, quality and low cost
strategies). The results confirm the moderating role of
differentiation strategy in the relation between organizational
learning and perceived firm performance. The research provide
a new direction for future research regarding organizational
learning, differentiation strategy, and firm performance.
Muhammad Waqas, Saif Ullah, Muhammad Abid Nouman. (2017) Organizational learning, differentiation strategy and perceived firm performance of textile firms Muhammad Waqas, Paradigms , Vol 11, Issue 1.
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