Abstract
Water standout amongst the most imperative blessings of God. Every human body needs about two to three liters of water per day. However, this important gift of God is continuously affected by different organisms making it injurious for humans’ health. Safe and clean drinking water is the right of every human being. However, majority of people do not have access to it, especially in developing countries of the world due to lack of resources. Pakistan, as a developing country, is struggling to provide safe drinking water to its masses but up till now, it has not made any substantial step towards successful provision of Safe Drinking Water. This study was undertaken to know about public willingness to pay for the provision of Safe Drinking Water (SDW) by the agrarian households in district Peshawar. A household survey was conducted in the rural Peshawar for this purpose during FebruaryMarch, 2013. The results indicate that 68% of households are willing to pay for the supply of safe drinking water at their door step. Interestingly, 74% of households show interest in private investment, because they were not satisfied with the municipal corporation services. The results further show that households’ income, their level of education, awareness, size and diseases history are also important determinants of willingness to pay for safe drinking water

Suleman Amin, Dr. Jangraiz Khan. (2016) WILLINGNESS TO PAY BY AGRARIAN HOUSEHOLDS FOR SAFE DRINKING WATER IN RURAL AREAS OF DISTRICT PESHAWAR, PAKISTAN, Pakistan , Volume 52, Issue 1.
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