Abstract
Technological developments and automation of businesses have upgraded firm business strategies. This study’s goal is to explore
those factors that are important to implement a successful digital strategy in business firms. An Expert group of 10 individuals, 4
from public and 6 from the private sector, including Energy, Banking, Oil & Gas, IT, Manufacturing, Insurance, Telecommunication,
Packaging, Services, and Education was chosen. Group members were adequately moderated, and all participants contributed equally
to the discussion with a high level of focus on the given topic(s). The series of different analysis: Thematic analysis, Negative case
analysis Analyze of the similarities and contrasts, Word frequency analysis, Cluster Analysis and tree map analysis using NVIVO
10 exhibits that Organization, Technology, Culture, Insight and Customer experience are the foremost themes and security, digital
tools, digital technology, budget, vendor partner, research and development, leadership, profitability, customer experience, customer
feedback, education, trust level of employees, firm nature, social communities, competitiveness and trust level of employees are subthemes that may contribute to the firm performance through successful implementation of digitization. This study is limited to
business firms. The topic of the study is broad, it may be demanding to get adequate data from the sources as the data become
inaccessible at times
Majid Ali, Sayyid Salman Rizavi. (2020) Toward the Application of Digital Strategy in Business Firms in Pakistan. An Analysis of Focus Group Discussion, Paradigms , Vol 14, Issue 1.
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