Abstract
This study aimed to estimate the demand of water filtration plant in a special context where water is available but of poor quality. The study found that household size, distance from filtration plant, full awareness and partial awareness are highly significant in estimating the demand for safe drinking water. It was also revealed that perceptions of the household head greatly affected their behavior towards the demand for safe drinking water. It was recommended that the community awareness should be focused related to safe or clean drinking water.

Noor Jehan. (2016) SAFE WATER FROM FILTRATION PLANT: PUBLIC PERCEPTIONS AND ESTIMATION OF DEMAND, Journal of Rural Development & Administration, Volume 47, Issue 1.
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