Abstract
The surgical industry of Pakistan is observing a decline in export performance. This alarming
situation is advising the in-depth investigation of factors related to surgical firm exports. The study is going
to investigate the potential factors of firm export performance (FEP) in the surgical industry of Pakistan.
This study has used the questionnaire to collect two hundred and four (204) responses from the manufacturing firms of surgical industry through pick and drop method. The reliability and validity of constructs of
export market orientation (EMO), entrepreneurial orientation (EO), business network (BN) and FEP were
examined through SPSS-25 and SmartPLS-3.2.8 statistical software. The results of the study reveal positive
and significant relationship between EO, BN, EMO and FEP. Additionally, the results of the study found
the mediating role of EMO between EO, BN and FEP. However, the present study offers the better understanding of EO, BN and EMO for entrepreneur, academics, and practitioners. Thus, the owner/managers of
the surgical industry should implement the EO, EMO and BN strategies effectively for higher firm export
performance. Future studies could validate the current study research framework in other developing surgical
industry to broaden the study scope.
Muhammad Imran, Hassan Mujtaba Nawaz Saleem, Jawad Iqba, S. M. Tariq Raf. (2020) Entrepreneurial Orientation and Firm’s Export Performance: Evidence from Surgical Industry, Journal of Management Sciences, Volume 7, Issue 1.
-
Views
1220 -
Downloads
128
