Abstract
The present exploratory study has examined the effects of media exposure on western enculturation of youth in the urban town of Dera Ismail Khan in context of the debate on New International Information Communication Order (NIICO) in international fora on western cultural imperialism of the developing societies.
The present study proposes the concept of the media use, i. e, exposure to Urdu movies on Pakistan Television and Indian movies on VCR as Independent variables and conative enculturation among the graduate youth community as its dependent variables.
Dr. Muhammad Aslam Pervaiz . (2004) Media Proliferation: A Study of Patterns of Absorption & Indigenization of Alien Culture , Journal of Research ( Humanities), Vol XL, Issue 1.
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