Abstract
The purpose of this paper is to derive lessons learned from the past research on the diffusion of innovations that could be utilized in present day research in the area of mass communication. We place a main emphasis on how to evaluate the effects of diffusion process on adopters of the innovations. The paper describes the main elements involved in the diffusion of innovations process as well as it elaborates new dimensions in this research area. The role of communication channels have also been described in the process of diffusion of innovations.
Saqib Riaz . (2004) ROLE OF COMMUNICATION IN DIFFUSION OF INNOVATIONS (A Historical Analysis) , Journal of Research ( Humanities), Vol XL, Issue 1.
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